In my lifetime I have seen so many fads come into and go out of public consciousness: Pogs, the Yoyo, Tamogachi, Slap Bracelets and Beanie Babies. There is one “fad” that has never gone away though, Pokemon. In fact recently it’s been bigger than it ever has!
Over the past week my Facebook and Twitter feeds have been crammed full of people playing Pokemon GO; even people who have never expressed any desire to play games are at it. People who have called me “childish” and “immature” because I play Pokemon on my 3DS are at it! Young, old and in-between are all at it!
Companies are at it too! Taking full advantage of the GPS capabilities of the game as a form of advertising! They are placing lures at their premises in order to drive footfall into their stores. It’s mental. Over the past 7 days Pokemon GO has become the most successful mobile game of all time; it’s raked in over $14.4mill and attracted more daily users than Twitter (21 million) and it is only set to grow!
The world has gone Poke-crazy!
What makes the impact of Pokemon GO so impressive is that it hasn’t been officially released here in the UK! These people, non-gamers, have went to great lengths in order to play the game (especially on iOS which requires you to make a new account!)
…my question is – does Pokemon GO have the legs to be more than just a “fad”? Continue reading →