St Valentine’s Day 2017 has not been a good one for Mr Youtube himself Felix Kjellberg – the day started with the news that the MCN Maker Studios; itself a subsidiary of Disney had decided to cut all ties with him, citing anti-semitic views and content.
Over the last year he has uploaded a number of videos that feature tasteless attempts at “comedy” including one which featured two men (paid by Felix via the website Fiverr) hold up a sign saying “Death to all Jews” as well as some with near constant references to Hitler and Nazism.
And now there is news that Youtube have cancelled Season 2 of ‘Scare Pewdiepie’ and have removed them from their ‘Google Preferred’ program – a program that is designed to create easy access to Youtube’s biggest stars and give them the opportunity to work with major corporations for advertisements. Removal from this program will undoubtedly negatively impact Pewds earnings.
These are strategically smart moves from the multi-billion pound technology giant as it is clearly an attempt to distance themselves from Pewdiepie and the controversy that will stick with him for quite a while.